Cookie Policy
Effective date: September 22, 2025
Categories we use
- Essential — site operations and security
- Analytics — GA4 (traffic & performance)
- Advertising — Google/Microsoft/Meta (retargeting/measurement) (may be a "share" under California law)
- Experience — Hotjar/Microsoft Clarity (UX insights)
- Call Tracking — CallRail (route/measure calls)
Your controls
Use Cookie Settings to enable/disable non‑essential categories. You can also block cookies in your browser and opt out of sale/share via Your Privacy Choices. We honor GPC signals.
Cookie details
Essential Cookies
Required for basic site functionality, security, and remembering your preferences. These cannot be disabled.
Analytics Cookies (GA4)
Help us understand how visitors use our site, which pages are most popular, and how we can improve performance.
Advertising Cookies
Used by Google, Microsoft, and Meta to show you relevant ads and measure campaign effectiveness. May constitute "sharing" under California privacy law.
Experience Cookies
Hotjar and Microsoft Clarity help us understand user behavior through heatmaps and session recordings to improve the user experience.
Call Tracking Cookies
CallRail helps us route phone calls and measure which marketing campaigns generate phone inquiries.
Updates & contact
We update this page as our stack changes. Contact service@trueprohome.com with questions.